Market Research Future (Food and Beverages) Food Fortifying Agents Market Research Report | Page 3

Food fortifying agents Market Research Report – Forecast to 2023
2 Market Overview
Food fortification is a deliberate process used to enhance the micro-nutrient content, such as vitamins and minerals,
in food. Different physiological activities need different nutrients and amount of nutrients varies with age, body weight,
and physical status. With the increasing prevalence of diseases caused because of nutrient deficiency, food
fortification is one of the most effective ways to cope with them without changing existing food habits. Moreover,
growing interest in personal fitness encourages consumers to choose enriched functional food products, for instance,
vitamin D fortified orange juice, probiotic yogurt, omega-3 fortified mayonnaise, and others. Moreover, food
fortification is an effective and sustainable solution to treat widespread malnutrition and deficiency diseases among
the population in under developed countries. Growing need for food fortification and an increase in the use of
functional food are going to drive the market growth for food fortifying agents.
Segmentation:
Global food fortifying agents market has been segmented into product type, application, and region.
Based on type, the market has been segmented into minerals, vitamins, lipids, carbohydrates, proteins & amino
acids, and others. The vitamins segment is expected to dominate the market in terms of value. Growing prevalence
of vitamin deficiency diseased among population is major driving factor for vitamins segment.
The market has been segmented, by the application into dairy, beverages, pulses & cereals, fats & oils, dietary
supplement, and infant formula. with increase in number of aging population, growing interest in personal fitness
among population, and scientific evidence proving that dietary supplements with fortified nutrients are beneficial for
the overall development of human body dietary supplement is expected to dominate application-based segment.
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