Market Research Future (Food and Beverages) Food Color Ingredients Market Research Report | Page 3

Global Food Color Ingredients Market Research Report - Forecast to 2027
2 Market Overview
The shift in the trend toward organic foods with natural color ingredients and the food trends that highlight bright
natural color are some key drivers of growth for the global market. The food & beverage industry has been growing
exponentially due to the advancements in food, ongoing development of new food trends and the rapidly growing
population of which, a majority live in urban areas. With rapid urbanization, consumer preferences have shifted
toward convenient food that is easily available and quicky to prepare or ready to eat. Inadvertently, these food
products and beverages are mass produced and use Food Color Ingredients to maintain consistency in the product.
In some developed countries, companies are using naturally sourced Food Color Ingredients in innovative products
to attract consumers.
Consumers have increasingly been displaying a preference for healthy food products and often prefer products that
contain natural Food Color Ingredients. The trend has been supported and bolstered by various social media
accounts dedicated to developing food content. These accounts promote the use of natural vegetables and fruit for
color in various recipes such as the use of dragon fruit powder for a vibrant pink color in pasta. Such innovative uses
of natural color are expected to offer opportunities for market expansion.
Regional Analysis:
North America and Europe both have significant shares of the global market as well as a similar consumption and
growth pattern. The food & beverage industry in these regions is well developed and constantly evolving to reflect
current consumer preferences. The trend for "unicorn," "mermaid" and "rainbow" themed food items has been going
strong in these regions and encouraging growth for the Food Color Ingredients ingredient market.
Meanwhile, the Asia-Pacific is expected to witness considerable growth during the forecast period due to the rapid
urbanization in the region which has prompted the higher production of convenient food products. The trend for
healthy eating and preference for naturally colored food items is expected to propel growth for the region in the
coming years.
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