Market Research Future (Food and Beverages) Flavour Market Research Report | Page 3

Flavour Market Research Report (India, Bangladesh, Sri Lanka and Nepal)- Forecast to
2022
2 Market Overview
Flavour is considered as food additives or ingredients which are used commercially in food and beverages and other
various applications. Flavor indicates the sensory impression of food or any other substance that is determined by
chemical senses of taste and smell. It is the sensual impression of food or other applications such as beverages,
cosmetic & personal care, nutraceutical and other end-use applications. There are various types of food additives
which are commercially available that are added to food and beverages to make it tastier and more appealing.
Flavors are prepared by the mixture of volatile chemicals.
With the rising health concerns among the mass consumers’ the demand for clean label products have been
experiencing a surge. Clean label refers to the proper declaration of ingredients present in the food product. In some
countries, clean label also refers to food additives which are added in their natural form and contain no harmful
chemicals. Rising demand for natural and organic food has supported the increased demand for clean label products
as consumers want to eliminate the risk of being affected by any food borne disease. Clean label also helps in
educating the consumers about food traceability throughout the production and distribution involved in the supply
chain. In European Union, clean label indicates the flavourings added in the food. Increase in product innovations is
majorly propelled by technological strides. Introducing new and unique technologies have resulted in increased
manufacture of innovative products. Various factors such as taste, quality and source of flavours are critical for this
market. Manufacturers of flavours have adopted suitable technologies to achieve desirable product with fine
organoleptic properties according to consumer’s preferences.
Industry Updates:
July 2018 Peet’s Coffee, which is a US based speciality coffee company, has recently launched an innovative range
of beverage flavour capsules for the Nespresso Original Line machines. The new Espresso range includes the
Ricchezza, Crema Scura, Ristretto, and Nerissimo flavours, which were created to meet the consumer demand for
single serves. The new range of beverage flavour capsules are rated by intensity, on the basis of the darkness of
the roast and the blend’s complexity. Ricchezza has layered flavors of blossom, espresso, berry and brown sugar,
and is claimed to have a low intensity rating.
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