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Flavored & Functional Water Market Research Report – Forecast to 2023
2 Market Overview
Flavored & functional water is an emerging segment for companies in the business of packaged water and
beverages. Flavored water contains natural or artificial flavoring ingredient, sweetener, raw fruits, fruit extract, and
herbs. Functional water is beneficial to health and comes with fortifying nutrients, such as vitamin, mineral, and
amino acids.
The growing awareness about health play major roles in the buying decision of consumers. Consumer are now
becoming more aware regarding health issues occurring due to excess consumption of carbonated soft drinks. Key
beverage companies are prominent to pick up these trends and introduce many choices for consumers which
includes water fortified with essential nutrients and flavored water. Moreover, growing prevalence of vitamin
deficiency diseases is expected to support market growth for functional water.
Regional Analysis:
Geographically, North America of flavored & functional water followed by Europe owing to presence of key
manufacturers in the region and innovative launches by them. The market in Asia-Pacific is anticipated to be the
fastest growing owing to emerging economies in the region and preseance of high potential market such as India,
China
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