Market Research Future (Food and Beverages) Energy Drinks Market Research Report | Page 3

Energy Drinks Market Research Report- Forecast to 2022
2 Market Overview
The worldwide energy drinks market is climbing ladders of success at quite an astonishing pace. Since its inception,
it has been the most talked about drink in the beverage industry. The chief reason for this is growing consciousness
regarding health and fitness amidst the younger crowd. Energy drinks are a discrete class of beverage that can
provide the consumer with an instant boost of energy and also render certain health benefits. The global market for
energy drinks growing rapidly. According to experts, the market is expected to expand at the CAGR of around 5%
annually. On the other hand, the estimated revenue return rates also look pretty encouraging.
Athletes have realized the benefits of energy drinks and have started resorting to them to build their stamina. This
fact can be characterized as one of the major growth boosters for the market. Apart from that, even the younger
generations have started turning towards these drinks to get their vigor back after undertaking hectic and tiring
activities. Additionally, changing lifestyle patterns also positively influence the growth of this market.
Industry News:
April 20, 2018 – Interncarabao a major player in the energy drinks market has come up with a completely new
marketing strategy for its latest product which is called Carabao. This new campaign highlights the story of the
founder of this organization Yuenyong Opakul alias Ad Carabao who was a Thai rockstar who named his energy
drink after himself. Through this, the company aims to increase its turnover.
April 6, 2018 – Energy drink giant, Red Bull, recently released an exclusive limited edition Kris Bryant Can for its
consumers. It cleverly released it right before the start of the 2018 Major League Baseball season so that they can
secure maximum profits by the end of it.
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