Market Research Future (Food and Beverages) Dairy Whiteners Market Research Report | страница 3

Dairy Whiteners Market Research Report – Global Forecast till 2023
2 Market Overview
Dairy whiteners are widely used as a substitute for fresh milk in several beverages such as tea, coffee, hot chocolate,
puddings, and cereal dishes. Dairy whiteners are prepared by using spray drying method from cow/buffalo milk or a
mixture of different milk obtained from multiple sources. The liquid is removed from the milk and sugar or sweeteners
can be added so that it can be readily used for tea or coffee making. They are available in powder or liquid forms to
use.
The global dairy whiteners market is anticipated to grow with an impressive growth rate during the forecast period
due to the increased consumption of tea and coffee globally which has resulted in the increased demand for dairy
whiteners globally. Their convenience and portability as compared to fresh milk is driving the growth of global dairy
whiteners market. Prominent market players are expected to witness lucrative opportunities during the upcoming
years post their penetration in the developing economies of Asia-Pacific, the Middle East, and Africa. However, the
lack of product awareness and existence of counterfeit products in the developing countries of Asia-Pacific, the
Middle East, and Africa is hampering the market growth of dairy whiteners.
Regional Analysis:
North America is anticipated to gain major share in the dairy whiteners market during the forecast period owing to
the presence of several prominent market players in the region and rising consumption of tea and coffee and the
increasing demand for dairy whitener products with high shelf-life are also expected to increase the demand for dairy
whitener products in the Americas region during the forecast period.
Asia-Pacific market is projected to register the fastest growth rate during the forecast period due to increasing
consumer spending towards convenience products, changing lifestyle of people, and increasing penetration of
market players in Asia-Pacific.
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