Market Research Future (Food and Beverages) Craft Soda Market Research Report | Page 3

Craft Soda Market Research Report – Global Forecast till 2023
2 Market Overview
Craft soda is an artisanal beverage which is generally preferred as a healthy alternative to regular carbonated drinks.
They are made with natural ingredients and contain few or no preservatives and are brewed in small batches. They
are available in combinations of various fruits flavors which are either combined with traditional soda flavors such as
ginger ale, root beer, and sarsaparilla or are used alone.
The growing demand for beverages with natural ingredients among the escalating health-conscious population is
expected to drive the growth of the craft soda market. The growing popularity of crafted beverages including craft
soda has inspired the beverage manufacturers to bring innovations in their product offerings and expand their product
portfolio with artisanal roots. For instance, in February 2018, Coca-Cola launched two fruit flavoured sodas; Georgia
peach and California raspberry in the US market to capitalize on the growing popularity of craft soda.
Regional Analysis:
North America is expected to dominate the market for craft soda during the forecast period owing to the high
consumption of carbonated drinks. The US is witnessed to be the major contributor to the growth of the craft soda
market in North America with increased demand for organic craft soda among the consumers. Europe is also
expected to hold a significant share of the global craft soda market with growing inclination towards alternatives for
alcohol among the consumers. The market in Asia-Pacific is projected to register the highest CAGR during the
forecast period and create a favourable market for the manufacturers. The rising health conscious population along
with increasing awareness for craft soda among the consumers is expected to drive the growth of the market.
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