Market Research Future (Food and Beverages) Bleaching Agents Market Research Report | Page 3

Bleaching Agents Market Research Report – Forecast to 2023
2 Market Overview
Global bleaching agents market is expected to grow significantly during the forecast period owing to the increasing
use of bleaching agents in the food and beverage industry for improved texture and appearance. Bleaching agents
are agents that make things whiter or colorless. Other names for bleaching agents are blanching agents, whitener,
and bleach. There are specific bleaching agents that are used as food additives to decolorize food, improve the
texture and overall look of the product.
Bleaching agents make the food undergo chemical reactions, including oxidation and reduction, to degrade food
color. The most commonly used bleaching agents are hydrogen peroxide and sodium perborate used in the food
industry. Commercially operating bakeries mostly use azodicarbonamide to bleach flour that makes the flour whiter.
Furthermore, bleaching agents also change the structure of the dough, strengthen the gluten fiber, and add elasticity
to the dough. USFDA (Food & Drug Administration) recognizes bleaching agents as GRAS (Generally Recognized
as Safe) and allows it in baked goods and flour up to a limit of 45 part per million. The market for bleaching agents
is expected to grow moderately in the forecast period owing to the demand for quick preparation of food items and
enhanced food products with better appearance and texture.
Segmentation
The global bleaching agents market has been segmented into type and application.
The market based on type has been segmented into azodicarbonamide, hydrogen peroxide, ascorbic acid, acetone
peroxide, chlorine dioxide, and others.
The market, by application, has been segmented into dairy, bakery, convenience food, and others.
The market has been segmented, by region, into North America, Europe, Asia-Pacific, and Rest of the World (RoW).
The bleaching agents market in North America has further been segmented into the US, Canada, and Mexico.
The Europe bleaching agents market has been classified into the UK, Germany, France, Italy, Spain, and the Rest
of Europe.
The bleaching agents market in Asia-Pacific has been segmented into China, India, Japan, Australia & New Zealand,
and the Rest of Asia-Pacific. The bleaching agents market in the Rest of World has been segmented into South
America, the Middle East, and Africa.
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