Market Research Future (Food and Beverages) Biscuits Market Research Report | Page 3

Biscuits Market Analysis 2018, Regional Trend, Industry Demand, Current & Future
Plans
2 Market Overview
Advancement in raw material processing technology along with innovation in flavors across the globe is supporting
the market growth. Many biscuit manufacturers are focusing on development of innovative technologies to do
efficient and economical biscuit manufacturing at large scale. The use of advanced technologies in biscuit industry
is playing key role to fulfil increasing demand of biscuit from all regions of the world. The countries which are Key
market of biscuit such as India, China, U.S. and Canada are working to make export and import process of biscuit
more liberal.
Increasing importance of healthy snacks in biscuit category has resulted in higher demand for healthy biscuits which
are especially made from oats and millets. In 2017, Mondelēz Malaysia strengthens biscuits category, launches new
biscuit in breakfast category, this new offering is meant at strengthening its category leadership in biscuits in Malaysia
by diversifying its product offerings and attracting consumers from all age groups. On the other hand, rising
awareness for ingredients used in Biscuit and related health hazards has triggered higher demand of healthy biscuits
with high quality ingredients. Change in food trends and adoption of various international food forms encouraging
biscuit consumption.
Reasons to buy:
 The study includes detailed market analysis of biscuits market encompassing its macro and micro-markets
 It covers market segmentation by major ingredients, category, product type, source and region
 It helps in identifying region-wise major suppliers and understand consumption patterns
 The report will provide useful and premium insights that will support in investments for biscuits consumption
and allied companies providing details on the fast growing segments and regions

In addition, it will provide key findings that will help the companies to improve profitability by using supply
chain strategies, cost effectiveness of various products mentioned in the report
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The data used in the report is primarily based on primary interviews with the major producing companies
and industry experts and also supported by authentic industry data from secondary sources
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