Market Research Future (Food and Beverages) Beer Market Research Report | Seite 3

Beer Market Research Report - Forecast to 2023
2 Market Overview
The free market structure and less structural rigidities, coupled with high rates of economic and demographic growth,
are -directly contributing to the growth of the global beer market. Rising consumer awareness towards product and
the willingness to engage in buying healthy goods are some of the elements that come together and fuel the demand
for beer, globally. The consumer behaviour includes the rate of adoption and their spending decision, and as
consumers are becoming increasingly aware of the benefits of beer, the adoption rate of beer has been rising.
Increased - purchasing behaviors has opened up new market opportunities for industrial players to tap into the
unexplored market horizons. Young consumers are primarily interested and attracted to spend on beer consumption,
owing to higher per capita disposable income and diversity in flavors. All such factors trigger and stimulate the
demand for beer at the global level.
High focus on R&D sector has led to innovations in the product line of beers. New varieties and product development
have attracted more consumers towards beer, surging the market growth globally. Branding and promotion of a
variety of beer are supporting its sale on a global level. To increase the alcohol content, brewers have started their
new product lines by blending the varieties. The blending is found to bring rich flavor to the end product, thereby,
adding value to the product and increasing its market share.
Key Findings
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The ale beer segment is projected to register a high growth rate during the forecast period of
2017-2023.
Hops segment is anticipated to grow at the highest CAGR in the global beer market throughout
the forecast period of 2017-2023
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