Market Research Future (Food and Beverages) Bath Salts Market Research Report | Page 3

Bath Salts Market Research Report- Forecast to 2023
2 Market Overview
The global bath salt market is expected to grow significantly between 2018 and 2023, owing to the demand for
natural and therapeutic properties in bathing products. They are water soluble, mineral salts added to the water
during bathing. Fragrances and colors are added to bath salt to enhance the product appeal and user experience.
They are primarily used to enhance the skin texture, skin tone, and helps in removal of cosmetic agents from the
skin easily.
Bath salt contains minerals such as calcium, potassium, and magnesium, among others. The market for bath salt is
gaining huge demand owing to the curative properties of bath salt for various skin problems. Bath salt helps in
detoxifying and cleansing the skin. Few bath salts include phosphates that soften the hard skin during bathing,
thereby, removing dead cells.
Introduction of new fragrances in this product line is supporting the increasing demand for the product. Innovative
packaging and increased marketing initiatives by the manufacturers are having a positive impact on the growth of
the market. However, the easy availability of substitutes may restrict the growth of the market.
Intended Audience:
• Bath salt producers/ processors
• Commercial Research & Development (R&D) institutions
• Raw material suppliers and distributors
• Government and research organizations
• Associations and industrial bodies
• Spas, resorts, and hotels
• Retailers, supermarket, and hypermarket
• Traders, exporters, and importers
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