Market Research Future (Food and Beverages) A2 Milk Market Research Report | Page 3

A2 Milk Market Research Report – Forecast to 2023
2 Market Overview
A1 and A2 beta-caseins are variants of the beta-casein milk proteins. A genetic test is performed to determine
whether a cow’s milk contains A1 or A2 type protein. The global A2 milk market is expected to grow significantly
during the forecast period, owing to the consumer inclination towards A2 milk with additional health benefits over
regular milk.
Protein is important for the development of bones, muscles, cartilage, skin, and blood. The two major proteins present
in milk are casein and whey. Beta-casein makes up about one-third of the total protein in milk. A2 milk is gaining
high demand among consumers as its consumption helps prevent possible health issues, such as inflammation of
the human body, reduced brain functions, heart diseases, and type 1 diabetes.
Regional Analysis:
Globally, Asia-Pacific dominates the market for A2 milk owing to the growing demand for high-quality milk in
countries, such as China. A2 based infant formula has a huge demand in this region due to the rising population and
high birth rate. The major strategies followed by the A2 milk producers in this region are distribution and promotional
activities to increase awareness of the benefits offered by A2 milk. Increasing health issues, high awareness about
the benefits of A2 milk and rising per capita disposable income have led to the growth of the A2 milk market in this
region.
North America is expected to be the fastest growing A2 milk market across the globe. The US is a growing market,
and hence, dairy manufacturers have considered expanding. North American consumers are highly health conscious
which has given rise to the adoption of A2 milk as a healthy substitute for regular milk in this region. Europe is a
region with traditional eating habits, and the adoption of an alternative to regular milk is showing a gradual growth in
the A2 milk market.
Page | 3
Copyright © 2017 Market Research Future.