Market research FMI | Page 3

Report Description Report Description Waterborne automobile coating products are the future of automotive coatings. All automotive paint manufacturers are working on this technology and have already realized the necessity and importance of waterborne products into both the OEM and refinished automotive coatings markets. The transition from solvent-based coatings, such as urethanes, to waterborne is quickly taking place in the automotive industry. Waterborne coatings use water as a solvent to dissolve a resin, thus making these automotive coatings eco-friendly and easy to apply. In most of the cases, waterborne automotive coatings contain more than 75% of water with small quantities of other solvents such as ethers. Waterborne automotive coating are known to be environment friendly and also possess good resistance to heat and abrasion. To use a waterborne coating, a spray equipment designed for waterborne coating is usually preferred. Global Waterborne Automotive Coatings Market:Drivers & Restraints: Increasing demand for waterborne coatings owing to its ability to protect automobiles against UV radiation, acid rain and bad weather is expected to drive the global waterborne automotive coating market. Moreover, growing automotive production in Asia-Pacific coupled with rising middleclass income is anticipated to fuel market growth over the forecast period. Surging waterborne coatings demand on account of increasing accidents and aging of vehicles is expected to augment the market demand over the forecast period. Rising consumption of waterborne automotive coatings on account of their excellent chemical and physical properties such as low temperature processing, high chemical resistance and solvent free preparations is anticipated to drive automotive coatings demand. Waterborne automotive coatings are replacing solvent borne coatings owing to their cost advantage and