Market Research Analysis Wallpaper Market - Industry 2010 Market Estimation | Page 2

Robust growth in the building & construction industry coupled with rise in personal disposable income are predicted
to boost overall market performance of wallpaper industry. Furthermore, improved standard of living and increasing
middle class housing needs, particularly in the developing economies across the globe are expected to foster market
in the upcoming years. However, increased initial cost for installation of the specialized wall coverings is predicted to
limit market growth to a certain extent.
A wallpaper is normally used for covering and decorating the interior walls of residential as well as commercial building
such as offices, conference halls, and other buildings. Wallpapers are a vital part of interior decoration. Wallpapers
offer several advantages such as color diversity, high-end patterns, resistance to rapid atmospheric changes, easy
installation, and cost-effectiveness. These factors are predicted to propel the growth of wallpaper market over the
forecast period.
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Wallpapers come with wide variety of properties like color diversity and rich patterns in comparison with other
traditional painting solutions such as wall painting and interior paint. In addition, increasing popularity from countries
such as United States, U.K., France, Germany and Japan are anticipated to drive production of wallpapers in the years
to come.
The wallpaper market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North
America has shown major growth in recent years owing to the rise in the implementation of latest technologies for
production of wallpapers and existence of well-established industrial infrastructure in the region.
Asia-Pacific region is predicted to hold major market share in the wallpaper industry with massive growth in forecast
period. Countries such as India, China and Singapore are leading the Asia-Pacific market with increasing popularity
over interior paint, rising personal disposable income and significant investment by leading industry players
considering potential growth opportunities in the region.
The key players in the wallpaper market are Asheu Wallpapers Factory, York Wallcoverings Inc., MARBURGER
TAPETENFABRIK J.B. Schaefer GmbH & Co., Brewster Home Fashions LLC, Osborne & Little Ltd., The Romo Group LLC,
Filpassion S.A., Grandeco Wall Fashion Group NV, 4Walls Pvt. Ltd., and Arte-International Inc.
Market Segment:
The market information includes the total market size for wallpaper as well as the market size and trends for the
following kinds of products:
• Decorated plastic wallpaper