Market Research Analysis Sports Betting Market - Industry Research Report | Page 2

Extensive use of digital platforms and increasing demand from customers (betting supporters) is driving the growth of
sports betting market. The rising popularity of virtual sports betting is one of the key trends in sports betting market.
Several bookies prefer virtual sports betting due to increasing fascination of online and sports video games. Virtual
betting is impartial since it predicts the results from the computer algorithm. In addition, virtual sports betting is
integrated with innovative and highly advanced graphics that attract players.
The high-quality videos of events and matches offer expansive opportunities for customers in online sports betting
market. Moreover, the increase in number of initiatives taken to legalize sports betting will affect the growth of sports
betting market in the years to come. However, sports betting market is facing few downsides like stringent government
regulations for most sports, lack of consumer awareness and the growing rate of criminal activities.
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Sports betting market is categorized on the basis of type, application, and geography. On the basis of type, sports
betting market is divided into association football (soccer), American football, basketball, hockey, mixed martial arts,
and boxing. Based on application sports betting market is divided into draw games, instant games, lotto, numbers
games, and others.
Geographically, sports betting market can be segmented as North America, Europe, Asia Pacific, and Middle East &
Africa. The Americas are predicted to be the major revenue contributors to the sports betting market due to the
extensively rising popularity of sports betting in this region. The prominent players in sports betting market include
Lottery, William Hill, Bet365, Ladbrokes, Paddy Power, Bwin, Betfair, Unibet, and Paddy Power Betfair among others.
Market Segment:
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Global Sports Betting Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from
industry experts. The report covers the market landscape and its growth prospects over the coming years. The report
also includes a discussion of the key vendors operating in this market.
Key vendors