Market Research Analysis Shower Market - Global Industry Insights, Trends, | Page 2

Additionally, rise in the per capita income and increasing living standards in the developing economies, particularly in
the Asia Pacific region are expected to drive the growth of shower market over the forecast period. Development of
aesthetic showers and adoption of digital techniques such as control panels to monitor hot and cold water supplies
and mixing the water are expected to fuel up the growth of shower market in years to come. However, lack of
awareness and higher initial cost of these products are anticipated to limit market progress to a certain extent. In
addition, use of harmful chemical substances such as sodium lauryl sulfate, dioxane, and parabens are restraining
market growth.
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Shifting trends towards value added and multi-benefit products, has led to the increasing demand for advanced
showering solution such as smart showers and digital showers. Additionally, growing demand for shower bar soap,
body wash and shower gels are expected to offer industry players lucrative growth opportunities, in the recent years.
Growing popularity of the smart and digital showers among young population are expected to drive market expansion
in the near future. Moreover, aggressive marketing strategies adopted by industry players such as celebrity
endorsements and promotional activities coupled with organizing various events and awareness campaigns are
projected to favor market growth as well.
The shower market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America
has shown major growth in recent years owing to the rise in the implementation of latest technologies personal
hygiene sector, increase in health awareness and personal hygiene among general population, and existence of well-
established manufacturing sector. Asia-Pacific region is predicted to hold major market share in the shower market
with massive growth in forecast period. Countries such as India, China, Japan, South Korea and Singapore are leading
the Asia-Pacific market with strong economic growth, increasing per capita income, improved living standards, and
significant investment by leading industry players’ results in the potential growth opportunities in the region.
The key players in the shower market are Johnson & Johnson, Inc., L'Oreal S.A., Procter & Gamble Co., Unilever, Inc.,
Colgate-Palmolive Company Co., Avon Products, Inc., Beiersdorf AG, Este Lauder Companies Inc., Coty, Inc., and Henkel
AG & Company, KgaA.
Market Segment:
Key Applications
• Residential
• Hotel
• Office