Market Research Analysis Sanitary Napkins Market Competition by Manufacture

Sanitary Napkins Market Competition by
Manufacturers, Share, Size and Development
Trends 2025
“The governments in emerging countries have adopted
several initiatives to encourage the use of sanitary
napkins among women. Indian government aggressively
engages with numerous private entities and NGOs to
manufacture and distribute very low-cost sanitary pads.
Companies like Kimberly-Clark and P&G are investing in
such initiatives as part of their corporate social
responsibility.”
Sanitary napkins are made from an absorbent pad placed in between two non-woven fabric structures which help in
stopping the leakage, retain the body fluid level and improve comfort. The use of sanitary napkin is growing
significantly owing to rise in the global female population. The average use of sanitary napkins by the female
population in Asia Pacific countries like Indonesia, Japan, India, Singapore, and China is approximately 60.0%. The
governments in emerging countries have adopted several initiatives to encourage the use of sanitary napkins among
women. Indian government aggressively engages with numerous private entities and NGOs to manufacture and
distribute very low-cost sanitary pads. Companies like Kimberly-Clark and P&G are investing in such initiatives as part
of their corporate social responsibility. Furthermore, the authority of decision-making among women has improved in
recent past. Women are increasingly becoming independent financially.
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