Market Research Analysis Masterbatch Market Forecasting to Development | Page 2

Rising demand associated with enhancement in the surface appearance of plastic components in various industries is
anticipated to boost demand of the masterbatch market over the forecast period. Additive masterbatch is considered
as one of the fastest growing segment of the masterbatch market due to vital properties associated with its adoption
that include antistatic, anti-foaming, anti-oxidant, antimicrobial, thermal stabilizer and barrier properties.
Other important properties such as metal deactivators, anti-blocking agent, flame deterrence, ultra-violet stabilizer,
oxygen scavenger, and erosion resistance are also contributing to rising demand of additive masterbatch. With recent
advancements in the plastic packaging sector are expected to propel growth of market over the forecast period.
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Masterbatch is an important variant in end-user industries including packaging sector, construction sector, consumer
goods market, automobile, and crop harvesting. Rising adoption of the masterbatch is directly related to its functional
properties like smoother surface finish and desired hardness. Rising preference towards packaged goods by consumers
is predicted to affect the need for different plastic products. In such cases, adoption of masterbatches to enhance
overall surface appearance of the plastic component has become vital. Such factors are tremendously contributing to
the growth of masterbatch market demand in recent years.
There has been a substantial growth in packaging sector across the globe on the account of increase in e-commerce
business. Numerous organizations are now focusing on product appeal and packaging to draw potential customers
and to gain maximum profit for their products. Adoption of masterbatches alongside makes an attractive packaging is
considered as one of the key factors for the expansion of the market.
Rise in the popularity of different variants of polyethylene including high density polyethylene, low-density
polyethylene, and linear polyethylene, has accounted for increase in the adoption of polyethylene as a carrier polymer
in various end-user industry segments. Polyethylene products allows of different shades formation during packaging
that leads to easy product differentiation, thus driving growth the color masterbatch market segment over the forecast
period. Adoption of polyethylene during automobile manufacturing is vital to make the surface of a vehicle glossy.
Masterbatch (MB) is commonly termed as a solid or liquid additive that is utilized for coloring plastics and improving
properties of plastics. Masterbatch is majorly differentiated between two categories such as addictive masterbatch
and color masterbatch. Procedure involving production of masterbatch include formation of concentrated mixture
consisting of pigments and additives that are compressed together at high temperature. This leads to formation of a
carrier resin, later cooled and sliced into a granular shape. Masterbatch offers coloring of raw polymer economically
during manufacturing processes.
The market is divided into regional market segment such as North America, Europe, Asia-Pacific, Latin America and
Africa. Europe has shown major growth in recent years owing to the rise adoption of latest methodologies and