Description :
‘ Men personal care ’ products refer to non-medicinal consumable products that are intended for men to use for their personal care and grooming . They can be rubbed , poured , sprinkled , sprayed on , or otherwise applied to the body for cleansing , toning , moisturizing , hydrating , conditioning , massaging , coloring , soothing , deodorizing , perfuming , and styling . The market offers a wide variety of different products such as deodorants , shampoos , shaving gels , after shaves , bar soaps , moisturizers , and others at different prices as per the needs and purchasing power of consumers .
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Constant change in lifestyle and rise in disposable income have increased the demand for the men personal care products . Moreover , the increase in the number of product offerings to tap these fluctuating grooming habits of men and organized retail further fuel the market growth . In addition , the global upsurge in online retail platform , and the escalation in health , and fitness consciousness among men is anticipated to offer more business opportunities . However , the awareness regarding the probable harmful effects of chemicals and rise in packaging costs could prove to be a major challenge for the players .
The global men personal care market is segmented by type and geography . The segmentation by type includes hair care ( shampoos & rinses , hair gels , hair conditioners , hair sprays & hair creams , and hair dyes & hair colors ), shaving ( shaving soaps , shaving creams , after shave lotions , and pre-shave lotions ), oral care ( dental care , mouth washes , and breath fresheners ), personal cleanliness ( fragrances , soaps , and body powders ), skin care ( face & neck creams / lotions , body & hand creams / lotions , cleansers , and moisturizers ), and others ( facial makeup , eye makeup , bathing essentials , and nail care ).
Geographically , the market is classified into North America ( U . S ., Canada , and Mexico ), Europe ( UK , Germany , France , and Rest of Europe ), Asia-Pacific ( China , Japan , India and Rest of Asia-Pacific ), and LAMEA ( Latin America , Middle East , and Africa ).
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Potential Benefits For Stakeholders : A comprehensive analysis of the current and future market trends in the world men personal care products market to identify the potential investment pockets are discussed . The report offers impact analysis of key market growth drivers , restraints , and opportunities . Quantitative analysis of the current trends and forecast from 2016 to 2022 are provided to showcase the financial scenario of the market . Porters Five Forces model of the industry illustrates the potency of the buyers & suppliers who participate in the market .
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