substitutes 3.3.5 Presence of numerous competitors increases industrial rivalry 3.4 Value Chain Analysis 3.5 Market Share Analysis , 2015 (%) 3.6 Drivers 3.6.1 Spiraling rise of health clubs and fitness centers 3.6.2 Piqued interest in personal appearance 3.6.3 Rapid pace of urbanization 3.6.4 Growing number of non-traditional users 3.7 Restraints 3.7.1 Availability of cheap counterfeit products and food safety issues 3.8 Opportunities 3.8.1 Growing demand from developing countries 3.8.2 Expansion of distribution channels
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