Description :
‘ Sports nutrition ’ products include protein powder , capsule / tablets ( creatine / branched chain amino acids and others ), supplement powder , ready-to-drink protein drinks , Iso drink powder , Iso & other sports drinks , carbohydrate drinks , protein bars , carbohydrate / energy bars , and other supplements . These products are widely used in strength sports ( weightlifting & bodybuilding ) and endurance sports ( cycling , running , swimming , rowing , and others ). In addition , they are majorly used to gain muscle mass , as a meal replacement , replenish water & electrolytes , and weight management .
Major factors that drive the growth of the market include a rise in obese population primarily in developed regions , consistent increase in the number of gyms & health clubs , increase in trend of online retail , and a surge in the number of recreational & lifestyle users . However , availability of cheap and counterfeit products poses challenge to sports nutrition manufacturers . Increase in health consciousness along with a rise in disposable income in developing economies provides lucrative opportunities for market growth .
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The world sports nutrition market is segmented based on product type , end users , distribution channel , and geography . On the basis of product type , it is segmented into protein powder , Iso drink powder , capsule / tablets ( creatine , BCAA and others ), supplement powder , RTD protein drinks , Iso & other sports drinks , carbohydrate drinks , protein bars , carbohydrate / energy bars , and other supplements . Iso & other sports drinks segment accounted for the largest share of the overall sports nutrition market revenue in 2015 . The carbohydrate / energy bars segment is expected to witness highest growth during the forecast period , owing to the increase in demand for healthy foods . End users of sports nutrition products comprise athletes , bodybuilders , recreational users , and lifestyle users . Channels through which sports nutrition products are distributed include large retail & mass merchandisers , small retail , drug & specialty stores , fitness institutions , and online & others . Large retail and mass merchandisers accounted for a majority share of the total market revenue on account of increasing usage of sports nutrition products as lifestyle food .
Geographically , the market is segmented into North America ( U . S ., Canada , and Mexico ), Europe ( UK , Germany , France , Italy , Spain , and rest of Europe ), Asia-Pacific ( Japan , Australia , China , India , and rest of Asia-Pacific ), and LAMEA ( Brazil , Argentina , South Africa , and rest of LAMEA ). North America held the largest share in the market in 2015 and is expected to maintain its dominance throughout the forecast period . However , Asia-Pacific is expected to witness a double-digit growth on account of increase in health consciousness and rise in disposable income .
Key market players profiled in the report are The Coca-Cola Company , Abbott Nutrition Inc ., PepsiCo Inc ., Glanbia Plc ., Reckitt Benckiser Group plc , Yakult Honsha Co Ltd , Post Holdings , Inc ., GNC Holdings , Clif Bar & Company , and Otsuka Pharmaceuticals Co ., Ltd .
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