Tea is considered to be the lowest cost and most popular beverage after water. An increase in the
number of consumer among different age group is anticipated to be the main motivating factor for
the growth of the global tea market. This beverage forms a major part of the daily diet for most of
the world population.
Change in consumer lifestyle and eating habits is expected to boost the market growth over the
forecast period. The rise in disposable income of consumers is anticipated to drive the industry growth
over the next eight years. Increase in the number of livelihoods through the processing and
production is expected to boost industry growth. Instant tea consumption in developing economies
is anticipated to further increase the market growth. Growing popularity of tea leaves in the field of
medicine industry, as well as an increase in health awareness among consumer as tea leave act as a
perfect antioxidant for the treatment of cancer, will further augment the industry growth. Other
major advantages of this beverage include reducing the risk of heart attacks, controlling in blood
pressure, improving bone density, decreasing headaches, help in fat lessening and preventing
arthritis. These aforementioned advantages are expected to further fuel the industry growth in the
near future. Changing drinking habits and taste among consumers such as black tea and green tea is
estimated to uplift the industry growth exponentially. The existence of a varied variety of flavor
among tea product such as basil, jasmine, Aloe Vera, lemon, and vanilla is anticipated to further
impact the industry growth over the forecast period.
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Increase in the shelf life of the product in the course of technological advancement will further impact
the industry growth predominantly. Increasing concern over skincare and beauty products is
motivating the consumer to shift towards green tea which is anticipated to open opportunities for
the market growth predominantly. However, availability of alternatives in the market is anticipated
to challenge the market growth in the near future. Beverages including coffee have been offering a
continuous challenge to the overall market growth. The tea market is segmented on the basis of
product type which includes crush, curl and tear and leaf tea. Leaf tea accounted for maximum market
share out of the total market share in 2015. Leaf tea is further segmented into green tea, black tea,
and oolong tea. Increase in beauty concerns has accounted green tea as the market leader in the leaf
tea section. Further, the beverage is segmented based on product consumption which includes loose
and packaged tea. Although loose tea holds the maximum market share but producers are increasing