Owing to the increasing population, home ownership has been exhibiting rise especially in the
emerging regions such as Asia-Pacific and Middle East, with dense population of young consumers
having preferences in regard to lifestyle. All the aforementioned reasons are expected to drive the
market growth.The rise in upgradation of health care facilities and hotels for better service has been
one of the major drivers of the mattress industry. However, the high cost of mattress is anticipated
to be a major challenge for the mattress industry.
To support the home ownership, Government of India has launched various programs which enables
a person to pay for their home in terms of incentives by creating mortgages interest payments. The
global mattress in the recent years have turned-out to be a diverse market such that the mattress can
be segmented in terms of product which includes innerspring mattress, memory foam mattress, latex
mattress and others. Memory foam mattresses have been known for the comfort and pressure relief
they offer which in the long run help in maintain posture support as well as optimal blood flow.
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All these mattresses serve different needs, such that they can be customized as per an individual’s
need. The consumers vary such as sleep sufferers, brand selectors and apathetic individuals for whom,
customized mattresses are offered.Gel components as well as reticulated foams are being used by
the manufactures which cater to the requirements such as better air-flow as well as better air
regulation. Latex foams have been in demand lately owing to their durability.
Mattresses are bifurcated into two categories such as innerspring as well as specialty. Innerspring
market have encountered a rise in the regions such as Europe and North America however in Asia-
pacific, the mattress market is untapped which is expected to rise significantly in the years to
come.The trend of big houses wherein people prefer more than three bedrooms has been on the rise.
The demand for mattresses is increasing owing to the aforementioned reasons and is anticipated to
drive the market growth in the future.Due to rising income, individuals are ready to pay premium
prices for quality a mattress which is anticipated to offer new opportunities for this market.
Sleep quality has been a rising concern for people owing to their busy schedule and mental tiredness
for which they prefer customized mattresses. Cotton-filler mattresses are being replaced by the
technologically advanced mattresses especially in the developed countries, hence offering new