Road traffic injurie is a primary factor affecting public health and a prominent cause of injury and
death across the world Every year close to 1.2 million people lose their life’s and millions more get
disabled or injured resulting from road crashes. The scenario is generally seen in middle and low
income countries. Road accidents create high social costs to communities, families and individuals.
There is an increase in motorcycle ownership across the world due various factors such as economic
developments in third world or under developed counties. This increased automobile sale in this
region having a direct positive impact on helmet sales thus driving market growth. There is strict
implementation of helmet laws by various government across the world as a result of increase in
number of people getting injured and loosing life’s in road accidents. These rules and regulations are
expected to increase sales of helmets in specified regions. Bluetooth enabled motorcycle vehicles is
a latest innovation which is commercialized lately. These Bluetooth enabled helmets are likely to
boost market growth in near future. There is a trend of increased participation in motorcycle sports
in developed regions, various motorcycle companies have increased their promotional activities
combining with a motorsport which is having a direct impact on sales of motorcycles and helmets.
Preference towards motorcycles is increasing in many urban areas and densely populated cities.
Increased traffic jams result in loss of valuable human hours, concerns regarding fuel consumption
are likely to boost the sales of automobile across the world having a positive effect on market growth.
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New innovations and developments towards product developments in helmet industry including
multi directional cushioning helmet which are made to withstand high impact of velocity are
estimated to fuel market growth in next eight years. Europe is the biggest market globally with highest
market share across the world. This trend is expected to continue over the forecast period. Increase
in motorcycle permits in this region is a primary boosting factor for market growth in this region.
Increase in number of born again middle aged riders in this region is also backing market growth of
this region. Asia Pacific is the fastest growing market and is expected to grow at an estimated CAGR
of over 10% for the forecast years. Key players in industry follow various strategies including research
and development and innovation towards product development and cost efficient production.
Primary players in market include Vega Helmet Corporation, SHOEI CO. LTD., NZI Helmets SA, Nolan
Group S.p.A, LAZER SA, HJC America Inc., Chih Tong Helmet Co. LTD., Bell Helmets and Arai Helmets