Rising R&D expenditures is the other factor contributing in the market growth. Many manufacturers
are trying to use alternative products while producing energy efficient green tires. Manufacturers
such as Continental is researching on use of dandelion oil as an ingredient in tire production and
Goodyear is striving to incorporate soybean oil into manufacturing process. Soybean oil effectively
reduce the amount of petroleum based oil used in manufacturing and increases tread life by 10%.
Also, it has been confirmed that the soybean oil efficiently blends with silica (used in process) and
reduces the factory consumption. Hence, it has the potential to decrease the amount of petroleum
based oils used during the process. The unconventional ingredients used for green tier manufacturing
includes orange oil, sunflower oil and, vegetable oil. Yokohama Tire Corporation imbues orange oil
extracted from orange peels into natural rubber and the resultant is called as Super Nano-Power
Rubber compound used in Yokohama’s dB Super E-spec tiers. It not only reduces petroleum usage
but also reduces rolling resistance by around 20%.
The primacy MXM4 all-weather tier integrates sunflower oil into tiers for shorter braking distances
on wet surfaces and helps in improving adhesion in cold weather. Another Company, Sumitomo
Rubber Industries has integrated vegetable oil into their Enslave tier for the replacement of
petroleum. JK Tyres has invented Hyper Bonding Silica technology which is used as fortifying materials
in tiers instead of carbon black. Tiers with HBS technology produces less heat and have low rolling
resistance. MRF Tires is estimated to be one of the largest Indian tire manufacturers which has
launched a premium range of eco-friendly tubeless tiers named as MRF ZSLK. It has been made from
silica and are used in many automobiles such as Honda City, Nissan Micra and many more.
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The raw materials in manufacturing green tires are majorly renewable source and in small amount
other materials such as synthetic rubber, carbon black, precipitated silica, processing oils, fillers and
chemicals. Natural rubber accounts for two-third proportion of car tire and rest one-third consists of
other materials and chemicals. The global green tire market is segmented on the basis of product type
into passenger tier, light commercial tiers and heavy commercial tiers and by application, it is
segmented into on-roads and of-roads.