Market News Today Building Thermal Insulation Market | Page 2

The increasing demand in China is most likely to push the Asia Pacific region to become the fastest
growing areas. Furthermore, rising disposable income, industrial output and rapid urbanization in Asia
Pacific have boosted the need for improved infrastructure in the region. Government policies and
initiatives to cut down the greenhouse gas emissions coupled with rising construction spending is
expected to propel the industry growth in the region.
U.S is anticipated to emerge as the largest sector of the industry in the North American region.
Government bodies like the Weatherization Assistance Program i.e. WAP pay attention towards the
implementation of thermal coverings on a large scale in the low-income homes; this has played a very
crucial role in splurging the North American market.
Domestic demand of the product is anticipated to drive the market growth. With almost diminished
dependency on export, this region is expected to pay severe attention towards the investments and
trade in their home market.
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Product Insights
Glass wool is the largest product segment as well as witnesses the leading penetration in the market,
and also it is estimated to continue being the largest segment shortly. Glass wool being the low fire
hazardous material has experienced wide acceptance in the industry. It’s easy to install procedure
with DIY tools has facilitated the product to penetrate the market.
Expanded polystyrene or EPS is another product which is expected to develop as the fastest emerging
product segment in the industry. EPS has already established its popularity in Europe, and it now has
the huge demand in North America as well. The product is famous for its high thermal insulation
nature i.e. R-value. It is required in small numbers with respect to traditional products. EPS is
manufactured from non-renewable materials, which stands as a major challenge to its growth.
Application Insights
Wall insulation accounts for the highest market share and is anticipated to dominate the demand for
the segment over the forecast period. Large wall surface area is the main reason for its market
penetration. Thermal paddings are used for insulating interior as well as exterior walls. Walls are