Market New Research Vacation Rental Market Manufacturers Analysis, | Page 2

Increasing number of initiatives to promote dying tourism by local governments, particularly in coastal areas or
mountain regions that have faced extreme calamities such as tsunami and earthquakes, is estimated to favor market
growth over the forecast period. Growing market penetration via appealing e-commerce websites is projected to drive
large number of customers towards vacation rentals in upcoming years. In addition, cost effectiveness, higher capacity
to host large groups and easy availability in comparison with hotel lodging services are fostering market demand over
the next seven years.
The market is broadly categorized into six major segments based on the service type such as rental apartments,
farmhouses, private homes, rental cabins, beach houses and villas. The rental beach houses segment is growing rapidly
in the vacation rental industry with substantial revenue generation in the last few years. Growing popularity of rental
beach houses segment is attributed to the rising tourism in coastal areas and increasing promotional activities. The
private homes segment has also witnessed substantial growth owing to the favorable government policies to promote
tourism in the region.
The market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has
shown major growth in recent years owing to the rise in number of tourist each years, favorable government policies
to promote tourism in the region and presence of well-established market players.
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European region is estimated to hold major share in the vacation rental market; displaying massive growth in forecast
period. Countries such as U.K., France, Spain, Italy and Germany are leading the European market with rising
international as well as local tourism, easy availability of vacation rentals and significant investment by leading industry
players considering potential growth opportunities in the region.
The key players in the vacation rental market are Airbnb, Inc., The Apartment Service, Inc., At Home Abroad, Inc.,
Holiday Lettings Ltd., HomeAway Ltd., Homestay.com Ltd., iVacationRental Co., OnlineVacationRentals.com Ltd.,
Rentalo, Inc., Sea2Sky Vacation Rentals C.A., TripAdvisor LLC, Tripping.com Ltd., Villas International Ltd.
Market Segment:
The key players covered in this study
• 9Flats
• Airbnb
• Booking Holdings