Market Monitor November 2020 4Q20 | Page 11

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k market searches
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casinos out Spelpaus
Casinos without a Swedish licence Combined hat . And people , of help n , search for eive Google mble with ors that don ’ t aus .” evidence of ace for operators nevitably makes sed operators rs expect and active offer and s which do not ame way the ns currently do ,”
NAMICS
, chief executive ponsible Affiliates ), says that and the sector ing process of learning about the dynamics of regulated markets versus grey or black markets .
“ What we do know is that online consumers have relatively little brand loyalty and a mentality of seeking out the best value and choice ,” he says . “ It follows that the main drivers for successful channelisation are being able to offer customers the products they want at a competitive price . When regulations and / or tax reduce the ability of licensed operators to do that , then the attraction of unlicensed operators increases and channelisation becomes harder .”
He adds that the problem often arises as different stakeholders make different interpretations of the available data . “ However , there should surely be a common interest in maximising channelisation ,” he says .