Playout automation market is anticipated to expand at a significant CAGR of 15.67% in the upcoming period as the
scope, product types, and its applications are increasing across the globe. The newest trend gaining drive in the market
is rising language difference. The market is experiencing a huge growth in the number of channels and an intensive
supply of channels across different geographies. These channels are separated based on language and region
preferences.
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The market could be explored by component, end user, channel applications, and geography. Based on the
component, market could be segmented into Software and Hardware. The “Software” segment led the playout
automation market in 2017 and will continue to lead in the forecast period.
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Market Segment:
The key players covered in this study
• Evertz Microsystems
• Grass Valley
• Harmonic
• Snell Advanced Media
Market segment by Type, the product can be split into
• International Broadcasters
• National Broadcasters