Market Forecasts and Industry Analysis North America Handset Shipments, Vendor Market Sha

North America Handset Shipment Market
Competition by Players/Suppliers
“This report and its associated database provide an
in-depth assessment of handset shipments, vendor
market share, strategies and key trends in
Q3'2011”
This report and its associated database provide an in-depth assessment of handset shipments,
vendor market share, strategies and key trends in Q3'2011 for the North America region. Quarter 3
shipments of handsets to North America at 48.24 million units was a 6.63% decline on the same
period in 2010 but overall 2011 shipments to date for the first three-quarters of 2011 are 2.10% up on
2010 and a robust Quarter 4 figure is expected that will likely see 2011 full year shipments exceed the
2010 total.
Within North America, quarter 3 has witnessed great changes with vendors as several made
announcements of new products, new operating systems and new functionality in a drive to generate
sales ahead of the festival quarter 4 demand.
Samsung has achieved a Q3 2011 market share of 30.15% of all shipments to North America, putting
it in a very strong poll position with nearly double the market share of its nearest rival, fellow Korean
LG (16.75% share).
HTC has a Q3 2011 market share of 12.35%, which reflects substantial growth year on year and
quarter on quarter since it entered the North American market in 2008. Apple's iPhones have gained
an 11.10% share in Q3 although this was a decline on both previous 2011 quarters but it is still up on
2010 shipments overall.
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