Market Forecasts and Industry Analysis Movies and Entertainment Market to Grow Substantia | Page 2

Rapid increase in streaming of music has created new opportunities for players to expand
their business. Reduction in piracy rates due to the emergence of online streaming service providers is
anticipated to prevent loss incurred by artists and producers.
The market has a low competitive rivalry due to the presence of a broad range of audience with
different tastes. However, players need to compete to gain large share revenue by attracting more
audience. Key players concentrate on establishing a strong connection with the audience through
promotional events, consumer goods, and television shows.
Lucrative growth in Asia Pacific countries such as China, South Korea, and India is projected. This is
due to the presence of higher young population, rapid adoption of digital technology, and increased
disposable income of families in these countries.
Further key findings from the study suggest:
• Movies dominated the market with 56.1 % share revenue in 2016.
• Innovation in the production of movies through advanced graphics techniques contributes to
lucrative growth.
• Release of 3D motion pictures with sound & visual effects giving users the experience of virtual
reality is anticipated to positively influence revenue growth.
• Music & video are poised with fastest growth rate owing to the rapid adoption of online streaming by
the audience.
• Emergence of online streaming service providers reflects decline in piracy rates in developed
regions.
• Influence of Hollywood on other regional cinemas is expected to drive progress in other countries.
• Efforts to meet higher quality standards and expectations of the audience is attributive to this
progress.
• Dominance of Hollywood in the global market is a major factor that contributes to the largest
revenue share of North America in 2016.
• However, close competition to Hollywood from emerging markets such as China and India is
projected to drive growth for APAC region.
• Key players operating in this industry include CBS Corporation and CBS Broadcasting Inc., Sony
Corporation, Disney, Time Warner, 21st Century Fox, Viacom Inc., Comcast (NBCUNIVERSAL
MEDIA, LLC. & DreamWorks Animation LLC.).
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