Market Forecasts and Industry Analysis IBM Software | Page 2

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innovation-market-shares-strategies-and-forecasts-worldwide-2013-to-2019
Some software is better than other software in supporting innovation. Simple software changes
challenge the best of IT departments in many cases, just for software that is used to run the business.
For software used to create entire new business initiatives, innovation software is needed. Innovation
software is used to handle the complexity of supporting a current market offering while tailoring a new
modality.
Software for innovation represents a category distinct from software for existing applications,
middleware for existing applications, and upgrades to existing applications. Software for Innovation is
that software that helps enterprises grow existing markets. For that reason, it is of interest to the line
of business more than to the IT department.
Innovation is needed by an enterprise to gain competitive advantage and respond to change in
markets. Software used to effect business change, to make innovation happen is fundamentally
different from established applications software and the infrastructure that supports those
applications. Software for Innovation is most often tuned to supporting any kind of analytics, to
helping the line of business change the fundamental nature of the business as product cycles create
new market opportunity that demands attention.
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Good businesses learn to listen to clients. They interview customers and try to be responsive to
customers. Customers, clients create fickle markets, demanding the newest and best in an inevitable
manner. Enabling client capabilities as the foundation of business process speaks to the very heart of
innovation. A lot of support is needed to enable enterprise IT departments to adapt existing systems
to new challenges.
Software for innovation market driving forces relate to the need to adapt to market changes on an
ongoing basis. People have difficulty with change; change is hard.
The worldwide enterprise software market at $295 billion showed broad growth in 2012. Growth was
achieved as companies positioned to garner a presence in real time computing, adapt to the Internet
as a channel, and embrace mobile devices as adjuncts to business process. Worldwide software
revenue increased 8.9 percent in 2012. Software for innovation was a $73.4 billion sub-segment of
the overall software market.
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