Market Forecasts and Industry Analysis Cloud Business Solutions, Social Media, and Platfo | Page 2
It is possible to build composite solutions from within the cloud. Cloud mobile solutions tools mean
users can build mobile composite applications that span two platforms.
Cloud platforms market driving forces relate to implementation of modular systems. Marketing
managers have a desire to control data in ways that permit flexible response to changing market
conditions.
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Massive changes are occurring in computing systems as smart phone proliferate, end point devices
are varied, and cloud computing enters the mix. Back end systems of record and customer systems
of engagement leveraging mobile smartphone reach to endpoints need to be interconnected.
Cloud platforms generally use this interconnection to leverage social media and mobile smartphones
by permitting implementation of analytics. Analytics are used in every instance of big data
implementations.
Cloud platforms enable strategic cloud implementations that are platform based. Cloud systems that
have messaging enabled infrastructure are able to implement integration of systems. Mission critical
messaging is key to operations in cloud computing environments. Mission critical messaging is used
for integration of back end systems of record and systems of engagement leveraging mobile
smartphones reach to endpoints.
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