Market Analysis Report U.S. Online Grocery Retail Market

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U.S. Online Grocery Retail Market Share, Size, Segementation,
Outlook and Forecasts to 2025 | Hexa Research
“ The U.S. online grocery retail market size is expected to reach USD 26.87 billion
by 2025.”
15 January 2019
The U.S. online grocery retail market size is expected to reach USD 26.87 billion by 2025. The growth of the
market is attributed to increasing adoption of advanced technology, access to high speed Internet, and easy
online availability of various products. Rising number of online grocery shoppers is expected to further drive
market expansion. For instance, the number of American households buying online grocery products has
increased by about 14% from 2014.
Millennials constitute the largest consumer group in U.S. population and they form the largest working
population group in the country. Hence, they prefer convenient shopping options when it comes to grocery.
This factor is driving the growth of the online grocery retailing market in U.S. Moreover, most millennials are
tech-savvy and prefer online grocery shopping as it provides them with hassle-free check out and payment
services. Weekly discounts and offers are luring millennials into spending online. Thus, the digitally advanced
generation is anticipated to augment the market in future.
Innovative packaging and marketing strategies are attracting millennials to spend more on online grocery
products in U.S. Durable packaging is a necessity for robust supply chain. However, retailers are coupling
durability with design to attract a large customer base. For instance, meat packaging is made available in
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