Market Analysis Report U.S. Healthy Snacks Market | 页面 2

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awareness among customers on account of various awareness campaign launched by government, non -
government organizations, and brands is likely to further drive the demand over the forecast period.
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There is high demand for healthy snacks in mature economies. The cereal and granola product
segment is expected to drive the market over the forecast period. Rising awareness and emphasis on
quality products are anticipated to propel product demand in the region. Increasing spending capability
of consumers is anticipated to further drive the market over the forecast period.
Fluctuation in prices of raw materials owing to high demand is expected to impact buying pattern over
the forecast period. Rising investment in strategic mergers and acquisitions by major players to
develop low-cost manufacturing process coupled with adherence to stringent compliance is expected
to augment market demand over the forecast period.
Government regulations in developing economies emphasize on natural, organic, and raw materials to
manufacture healthy snacking products. This is expected to drive market growth over the forecast
period. Rising emphasis by regional governments from mature economies like North America to strictly
adhere to the FDA directives for manufacturing healthy snacks is likely to bode well for market
expansion in near future.
The U.S. healthy snacks market is fragmented with presence of regional and international companies.
Key market players include General Mills; Mondelez International, Inc.; PepsiCo Foods; Nestle S.A.;
B&G Food Inc.; and The Kellogg. A few companies are integrated across various stages of value
chain. Companies including The Kellogg Company, Nestle SA, and General Mills manufacture healthy
snacks and also sell them directly through online stores. Integration across numerous stages of value
chain results in continuous raw material supply and low manufacturing cost.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/food-and-
beverages-industry
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