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Sports Drink Market Share, Size, Key Players, Research and
Forecasts to 2025 | Hexa Research
“ The global sports drink market is anticipated to exhibit strong growth from
2017 to 2025.”
28 December 2018
The global sports drink market is anticipated to exhibit strong growth from 2017 to 2025, the forecast period,
owing to growing health consciousness, inclination toward fitness and sports activities, and high demand
from younger generation. Sports drinks are flavored beverages containing added vitamins and minerals that
help in restoring energy levels and keep the body hydrated after or during a physical activity. They are easily
available in convenience, drug, departmental, and online stores. E-commerce, as a distribution channel,
accounts for a prominent share in the market owing to rising demand among athletes and individuals
involved in intense physical activities.
Rising disposable income, particularly in emerging regions like Asia Pacific, and inc reasing number of fitness
clubs across the globe are also projected to drive the market. The market has undergone various shifts over
the years and is expected to witness novel growth opportunities in functional beverages. Growing preference
for natural ingredient-based beverages due to changing lifestyles has led to product innovations with varied
flavors and additional health benefits. In addition, rising demand for functional beverages among consumers
has compelled manufacturers to offer new and healthier products.
For instance, Innophos Holdings Inc. (Cranbury, NJ), a prominent international producer of nutritional
specialty products, introduced the Aminogen Advanced protease blend drink mix, which improves protein
absorption and encourages active lifestyle. PepsiCo Inc., an international food and beverage company,
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