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year is expected to result in higher demand for clothes. Occasions such as birthday parties, weddings, and other events
have resulted in kids dressing up fashionably. Availability of a broader range of such apparel through online shopping is
expected to boost the development of the online baby clothing market.
Browse Details of Report @ https://www.hexaresearch.com/research-report/north-america-online-baby-infant-
apparel-market
Babies up to the age of one are typically donned in unisex clothes where comfort takes priority over
fashion. Post that age, girls, and boys start dressing up differently. Online shopping for toddler girls is a
larger segment than of boys, as boys are bought clothes on the basis of need rather than fashion.
Quick availability of clothes for this gender in the marketplace has resulted in a lower penetration of e-
commerce in the segment. This trend is expected to continue over the projected period resulting in
generating revenues just over USD 1 billion by 2024.
Keeping in mind the expansion of the online infant clothing market, companies such as Gap, H&M, and
Macy’s have entered the competition quite early and established a strong foothold. Other companies are
expected to follow suit with online portals such as Amazon holding a significant brand recognition among
consumers.
Hexa Research has segmented the North America online baby & infant apparel market based on Age
and Country:
Segmentation by Age, 2014 - 2024 (USD Million)
• Infant
• Toddler Boy
• Toddler Girl
Segmentation by Country, 2014 - 2024 (USD Million)
• U.S.
• Canada
Key players analyzed
• Carter’s Inc.
• Gap Inc.
• The Children's Place Retail Stores Inc.
• The Gymboree Corporation
• H & M Hennes & Mauritz AB
• Macy’s
• Diapers.com
• Amazon
• Babies”R”Us
• Ralph Laure
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