Market Analysis Report NA Online Baby & Infant Apparel Market

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NA Online Baby & Infant Apparel Market Share, Demand,Growth,
Outlook and Forecasts to 2024 | Hexa Research
“ The North America online baby & infant apparel market is expected to reach
USD 4.62 billion by 2024.”
16 January 2019
The North America online baby & infant apparel market is expected to reach USD 4.62 billion by 2024 propelled by an
increasing shift of consumer shopping from in-stores to online portals. Various factors such as lack of time, frequent
offers & discounts, larger product offerings, and convenience of shipping are some of the factors boosting the e-
commerce market.
Lack of time coupled with the increasing number of nuclear and single-parent families in the U.S. and Canada is expected
to augment growth. As of 2016, 11% of the parent shop online daily which is expected to result in a higher conversion
ratio for purchasing.
Rising fashion awareness in parents and children alike as well as the availability of small sizes in various brands is
expected to augment online baby apparel market growth over the projected period. Companies such as Gap and Ralph
Lauren have been introducing “Mini-Me” dresses for children depicting adult fashion, which is expected to propel
market growth.
Increasing focus on expenditure on clothes coupled with a rise in the disposal of income towards this segment is
expected to augment the online infant apparel market. A Clear demarcation between boys and girls post the age of one
year is expected to result in higher demand for clothes. Occasions such as birthday parties, weddings, and other events
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