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Japan Frozen Food Market Share, Size, Segmentation, Outlook and
Forecasts to 2024 | Hexa Research
“ Japan frozen food market is expected to reach USD 5,631.0 million by 2024.”
17 January 2019
Japan frozen food market is expected to reach USD 5,631.0 million by 2024 driven primarily by ageing
population and busy lifestyle. About 23 % to 25 % of the domestic expenditure in Japan is on food. The
culture of Japan is heavily influenced by senior citizen owing to growing ageing population and minimum
youth segment. A young adult who lives in a single household, often eat outside and prefer good quality food
owing to a busy lifestyle. Growing influence of healthy nutritional food, busy lifestyle and increase in the
numbers of single person household is correlated with an increase in the sale of frozen meals or o n-the-way
food products.
E-commerce as well as mobile(m)-commerce, both channels are expected to be a lucrative market for the
sale of frozen food products. Japan is dominated by elder population; a senior citizen is expected to be the
most active online citizen in Japan. Despite the small-scale sale of online frozen food products, the growth
rate is expected to be in double digits over the coming years. Major supermarket and hypermarket stores are
also offering online grocery service hence the frozen food market is expected to show tremendous growth
over the forecast period.
In the business sector, food and service industry is growing hence the need for ready meals or Convenience,
Value, and Service (CVS) categories are growing at a brisk pace. Furthermore, home delivery and nursing
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