Market Analysis Report Global Digital Broadcasting Market 2018-2023.docx | Page 2

the viewing patterns of consumers around the world. The global digital broadcasting market is
expected to grow from USD 266.96 Bn in 2018 to USD 310.81 Bn by 2023, expanding at a compound
annual growth rate (CAGR) of 3.17%.
The Global Digital Broadcasting Market is segmented on the basis of o Pay TV, Application, Pay TV ,
Free-to-air TV, Digital radio and Region. Based on o Pay TV (direct-to-home [DTH], Internet Protocol
television [IPTV], digital terrestrial television [DTT], and mobile TV)o Free-to-air TV market (DTH,
IPTV, DTT, and mobile TV), o Digital radio.
On the basis pay TV category, the DTH segment will occupy ~43% of the market share by 2023. It is
expected to experience the highest growth, as broadband penetration and adoption of 3G and 4G
technologies are increasing, thereby leading to a surge in Internet usage. Moreover, viewers are
willing to pay for premium content to enjoy advertisement-free entertainment.
Free-to-air TV segment insights: The free-to-air TV segment is expected to expand at a CAGR of
19.82% during 2018–2023. In countries such as the United Kingdom (U.K.) and the United Arab
Emirates (UAE), there is a significant number of free-to-air satellite TV viewers. In the case of digital
broadcasting, the number of free-to-air TV viewers is quite less. However, the DTT free-to-air sub-
segment generates more revenue in comparison to the DTT pay TV sub-segment.
The digital radio segment is expected to expand at a CAGR of 14.63% during the 2018–2023 period.
North America contributes the highest revenue in this segment. Declining costs of collecting,
streaming, and storing data, and increasing use of advanced infrastructure are driving the digital
radio market. The emergence of new players in the music streaming industry has given a significant
boost to the market.
In term regional analysis, In 2018, North America accounted for an approximately 28% share of the
global digital broadcasting market, while APAC accounted for a higher market share due to the swift
penetration of broadband services. The share of the North American digital broadcasting market is
declining due to an increase in licensing fees and a shift in viewers’ preference from television
content to mobile content.
Market segment by Regions/Countries, this report covers: North America, Europe, Asia-Pacific
(APAC), Latin America, and the Middle East and Africa this report investigates and analyzes the
production, value, price, market share and growth rate for the top manufacturers, Digital
Broadcasting data from 2019 to 2023.
Some of the major players that operate in the Global Digital Broadcasting Market are
1 DTH
DISH Network
Etisalat (eLifeTV)
2 DTT
ARRIS International Plc