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Free from gluten and lactose trend can be seen increasing in the market. Many companies are focusing on
adding values and variants to their product offering. Furthermore, consumer show lasting interest in
traditional food. Thus, exciting trend for frozen food products which use regional recipes and, with the usage
of locally made raw products is expected increase in foreseeable future.
Browse Details of Report @ https://www.hexaresearch.com/research-report/germany-frozen-food-market
Offline distribution channel dominated the frozen food market in 2016. According to a study conducted
by one of the German institute, about 34 times German consumer visit frozen food section in
supermarket yearly. While offline channel remains dominant, online channel is anticipated to register a
fast growth over the forecast period. Convenience factor and availability of discounts and wide variety
of purchase options are some of the factors driving the growth of online retail channel.
Leading companies in this market are adopting brownfield expansion strategy to sustain in competitive
environment and expand their presence in the market. For instance, in 2013, Nestlé Wagner opened a
new frozen pizza manufacturing facility in Germany in order to expand its product portfolio to cater
increasing demand of frozen pizza and to strengthen its market position in the market.
Hexa Research has segmented the Germany frozen food market report based on type and distribution
channels:
Segmentation by food type, 2014 - 2024 (USD Million)
• Frozen ready meals
• Frozen fish/seafood
• Frozen meat
• Frozen pizza
• Frozen potato products
• Frozen bakery products
• Others
Segmentation by distribution channel, 2016 (% Share)
• Offline
• Online
Key players analyzed:
• Permira
• Nestlé
• McCain Foods
• Dr. August Oetker KG
• Nomad Foods Europe Ltd
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