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946.2 million in 2016 and is expected to grow rapidly during the forecast period. The growth of the market in
Asia Pacific region is subjected to factors such as product availability and increa sing awareness regarding
the ill-effects associated with traditional (tobacco rolled) cigarettes in countries such as India, Malaysia, and
China.
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The electronic cigarettes market has been segmented on the basis of products such as modular,
rechargeable and disposable e-cigarettes. Among these, modular e-cigarettes are popular among
consumers, followed by rechargeable and disposable. Modular e-cigarettes provide flexibility in flavors,
besides improved inhaling experience which gives greater satisfaction to the user.
Companies are focusing on diversifying their portfolio by offering flavors, aesthetic p roperties, and
nonhazardous ingredients to end users. By acquiring Lorillard in 2014, Reynolds American has become
largest vendor in the North American market. The acquisition created a competition to Altria, a well -
established player in the market. The deal united some notable cigarette brands, such as American Spirit,
Pall Mall, Newport, and Camel.
Hexa Research has segmented the global e-cigarette market based on product and region:
Segmentation by product, 2014 - 2024 (USD Million)
• Disposables
• Rechargeable
• Modular
Segmentation by region, 2014 - 2024 (USD Million)
• North America
• Europe
• Asia Pacific
• ROW
Key players analyzed:
• Altria Group Inc.
• British American Tobacco Plc.
• Japan Tobacco Inc.
• Imperial Brands Plc.
• Phillip Morris International Inc.
• Reynolds American Inc.
• VMR Products LLC
• Nicotek LLC
• Njoy Inc.
• International Vapor Group
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