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The trend of organic coffee can be credited to the millennials too, one that has taken the market by
storm, riding on the wave of growing health consciousness among consumers. The general notion is
that the organic variant of the product is healthier than the regular kind as it is free of pesticides,
herbicides, synthetic fertilizers, preservatives, and artificial colors and flavors. As an increasing
percentage of the millennial population focuses on a healthier lifestyle and diet, specialized and
organic coffee has gained much traction.
Another factor that boosts this trend is rising disposable income of the target group as well as their
willingness to spend on premium and high-quality products. Introduction of private labels has also
spurred this product segment. Greater spending on production, advertising, and promotion by these
private labels, along with lower prices compared to branded products, is positively impacting consumer
demand for the same.
The global market is extremely fragmented, owing to extensive presence of both large and small
vendors. Moreover, vendors offering numerous product varieties are increasing with growing consumer
demand. Market players have been adapting to rapid technological changes in terms of production and
packaging, focusing on making the most of evolving trends.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/food-and-
beverages-industry
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