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China Makeup Market Share, Size, Segmentation, Outlook and
Forecasts to 2025 | Hexa Research
“ The China makeup market is expected to reach USD 6.81 billion by 2025.”
21 January 2019
The China makeup market is expected to reach USD 6.81 billion by 2025 owing to the rising demand from the
fashion conscious consumers and increasing disposable income. Consumers in China are inclined towards
personal appearance with style statement which is expected to drive the makeup market in future.
Moreover, the hectic lifestyle of consumer is compelling them to buy on the go beauty products such as stick
foundation, long lasting lipstick to meet their perfect appearance needs throughout the day. Advent of
numerous innovative products is expected to augment growth of the China cosmetics market over the
forecast period.
Innovative product offerings catering to the specific need of the consumers are being launched by the
manufacturers. For instance, pure color envy lipstick by Estee Lauder offers smooth finish with hydrating
properties. The variants in shape, form and ingredients are available to cater the diverse needs of consumers.
Such as lipstick comes in stick, liquid form to fulfill the need of consumer. The consumer behavior is age
specific, thus they buy product catering to targeted age group. Thus, the geriatric consumer prefers skin care,
anti-ageing and eye makeup products, whereas younger generation prefer smoothening, bright lipsticks, nail
makeup products.
The popularity of Chinese fashion brands offering cosmetics product lines witnessed a splur ging growth
driven by the increasing consumer spending on premium beauty products. Consumers’ increasing demand for
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