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Breakfast Cereal Market Share, Size,Growth, Key Players, Outlook
and Forecasts to 2025 | Hexa Research
“ global breakfast cereal market is anticipated to witness substantial growth
in coming years.”
28 February 2019
The global breakfast cereal market is anticipated to witness substantial growth in coming years owing to
rising demand for healthy food products. Breakfast cereals are available in a wide range and thei r essential
ingredient is grains. Rice, wheat, barley, oats, and corn are some of the commonly used grains. Other variants
might include yeast, slats, coloring agents, minerals, sweeteners, and food preservatives. Sugar and food
preservatives are added to enhance the shelf-life of the product. Cereals can be consumed as breakfast meal
by any age group from children to adults as they are healthy and full of added nutrition.
Changing demographics and breakfast habits in emerging economies are key driving fac tors in the market.
Rising adoption of western dietary habits and shifting consumer preferences towards healthy food can
augment market growth in coming years. Traditional breakfast menus are expected to be replaced by healthy
food products due to growing health consciousness among consumers. Rising cases of chronic diseases, such
as diabetes and heart attacks, owing to unhealthy food habits can fuel demand for fiber -rich diet. Cereals are
enriched with high fiber ingredients, including barley, wheat, rice, and corn. Increasing TV advertisements
and increasing awareness among parents regarding health benefits of cereals can augment market expansion
in coming years. Moreover, growth of middle class population owing to urbanization in emerging economies
can stimulate demand for ready-to-eat meals.
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