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Server, storage, and network equipment are key hardware elements, while database, analytics, and
distribution tools are important software components used in big data. The storage segment is expected to
witness significant growth as a result of rising demand for public and hybrid cloud solutions. The network
equipment segment is also likely to witness notable growth on account of rising need for improved security.
Analytics is expected to be one of the key software segments during the forecast years. The technology finds
application in a number of end-use sectors such as media and entertainment, retail, healthcare,
telecommunication, gaming, BFSI, manufacturing, and government. It is also used in brand reputation,
predictive analysis, and relationship management.
On the basis of region, developed regions such as North America and Europe have been major markets due to
government focus on improving operational efficacy. Asia Pacific is likely to emerge as a highly lucrative
market over the coming years due to expanding end-use sectors, such as healthcare. Developing economies
such as China and India offer potential growth opportunities for big data.
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industry
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