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car manufacturers to tweak the module to provide unique features limited only to a company is expected to
augment growth.
North America was the largest market in 2016 owing to the high adoption rate of the technology coupled with
consumer preference of an automated car over manual ones. Moreover, the emergence of mobile phones in
the last decade coupled with the rising number of accidents caused due to distractions has resulted in a high
demand for digitalized and automated infotainment systems.
Options such as mobile connectivity via Bluetooth, wi-fi, USB ports and cloud data & data storage is expected
to fuel the automotive infotainment market owing to easy consumer access to daily work. Growing use of
navigation system in commercial vehicles to search for more efficient routes and to save time is anticipated to
be the key drivers in the rising installation of navigation system which is further expected to fuel the market
for automotive infotainment systems.
Hexa Research has segmented the global automotive infotainment market based on vehicle, OS,
and region:
Segmentation by vehicle, 2014 - 2024 (USD Million)
• Passenger cars
• Commercial vehicles
Segmentation by OS, 2014 - 2024 (USD Million)
• Linux
• QNX
• Microsoft
• Others
Segmentation by region, 2014 - 2024 (USD Million)
• North America
• U.S.
• Europe
• Russia
• Germany
• Asia Pacific and Oceania
• China
• India
• Rest of the World
Key players analyzed
• Harman International
• Denso Corporation
• JVC Kenwood Corporation
• Delphi Automotive PLC
• NXP Semiconductors
• Alpine Electronics Inc.
• Pioneer Corporation
• TomTom International
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