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Singapore’s Tiny Island Productions, Thailand’s Shellhut Entertainment, and China’s Wingsmedia, a
subsidiary of Shanghai Media Group. While the first film is expected to be completed by 2020, Tiny
Island Pictures and Shellhut are already looking to bring European and American partners on board for
upcoming projects.
The creation of moving images in a three-dimensional (3D) digital environment is an advancement that
has revolutionized animation. This technology has found application across sectors such as
manufacturing, government and defense, media and entertainment, education and academics, and
construction, wherein industries benefit from improved clarity, graphics, and speed. Demand for and
adoption of 3D animation software in media and entertainment can be attributed to growing interest in
animated movies and television series such as Toy Story, The Lego Movie, The Simpsons, and South
Park.
Ad campaigns have also incorporated animation techniques to grab consumer attention. Apple Inc.’s
2018 annual holiday campaign took everyone by surprise: a three-minute animated film, featuring a
MacBook Pro, on the theme ‘Share your Gifts’. A first of its kind for the tech giant, the film’s animation
is incredibly detailed and mixes computer-generated imagery (CGI) characters with real 3D model
backgrounds.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/digital-media-
industry
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