Market Analysis Report Air Purifier Market | Page 2

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The market can be segregated on the basis of filter type and end-user. Electrostatic precipitator, High
efficiency particulate air (HEPA), activated carbon, and ion and ozone are the key filter types in the ma rket.
Prominent end users of air purifier include commercial, residential, and automotive.
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Asia Pacific is a leading region in the market owing to rising air pollution in developing countries, such
as India and China, which could be attributed to rapid industrialization. Increasing pollution level in
metropolitan cities of India, such as Delhi, owing to increasing number of vehicles is anticipated to
propel regional market growth. Rising health awareness regarding benefits of air purifier can impel
product demand in the region. Introduction of new and advanced devices by local manufacturing
companies can further impel market growth in the coming years. For instance, Xiaomi launched air
purifier equipped with advanced technologies. The device is expected to offer voice assistance and
touch screen for comfortable handling. It has the capability to eliminate multiple indoor pollutants while
covering area of 105 square meters. In addition, the device has low power consumption and noise
levels. It comes with three independent filtration layers that can remove contaminants, such as dust,
allergens, carbon dioxide, and formaldehyde. Consumers can use mobile application and voice
assistant to control the device.
North America is likely to emerge highly lucrative owing to presence of stringent environment
regulations. In addition, increasing healthcare expenditure owing to rising cases of respiratory
disorders, such as asthma and chronic obstructive pulmonary disease (COPD), can impel product
demand in future. Rising vehicle sales and escalating carbon dioxide emissions can further stimulate
market growth. Advanced filters efficiently reduce impact of these greenhouse gases on human beings,
which could ultimately boost the product demand in coming years. Launch of new and innovative
products by the local manufacturing companies to expand product portfolio is likely to gain traction
among consumers. For instance, Honeywell launched Move Pure 2, a car air purifier offering two layer
active carbon filter with advanced HEPA technology that eliminates VOC, bacteria, toxic gases, and
odor. It can also provide real-time PM 2.5 pollution reading level inside the car. The device
automatically switches on and off along with vehicle’s ignition and it has been made from flame
retardant material. Consumers can easily install the purifier and replace its filter when required.
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