Product Market Analysis Of Pampers
P&G is one of the leading consumer goods producing company. Being an American global, P&G focusses
on producing goods which are of superior quality. P&G’s packaged goods are provided to consumers in
the region of beauty, house hold, grooming and health care. The corporation is highly competitive and
enjoys a large market share in the economy.
Pampers is the largest brand of P&G which is sold in more than 180 countries. The brand has gained
massive revenues over the years. To distinguish itself from the competitors, P&G has developed
marketing strategies that boost the sales of the product effectively and efficiently.
All around the world, Pampers are used for baby diapers. The packaging, advertising and selling of the
brand is equipped with respect to the target market, which is, pregnant women. Several studies have
shown that women aged 24-34 have high fertility rate. These women wants to keep their babies dry,
clean and comfortable during the day and night. Pampers cater their needs.
As parents are becoming more environmentally responsible, Pampers provide product innovation
techniques which help in greener future. Hence the strategy to make the best quality diapers while
analyzing the social impact is worth every penny.
Researches reveal that 80 percent consumers’ wants to attain hundred percent product satisfaction yet
are willing to buy cheap products to save money. Pampers are cost-effective and are high in quality.
Every parent wants to use safe and healthy products for their babies. Pampers, with its impeccable high
quality standards allows that successfully. Advertising for Pampers is framed on the basis of emotional
approach. Showing the love of mother and child targets the maudlin value of the consumer massively.
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